• Leadership & Culture Coaching for Startups & Investors

  • Who Am I?

    Elemental Team is basically Janine Davis :). This was my personal coaching site before I became a Partner with Evolution, which does leadership and culture coaching for startups and high growth companies. Evolution's clients including Slack, Change.Org, Tile, and many others. We follow the model of I/We/It - coach the leader (I), the team/company (We) and integrate that into the operations of the company (It). Now that I'm with Evolution, this site just gives a bit more depth on my coaching style and areas of specialization.


    I tend to go deep and try to get to the essence of the leader or company. It's not about me telling you what to do (Mentoring), nor doing deep dives into your past (Therapy). That said, where you are now and where you are going is inherently predicated by who you have been and where you came from. There will absolutely be times when realizations come through in coaching, with deep connections to your past. But rather than digging deeply into that past, we will use those realizations as a launching pad towards effecting change.


    My ideal Executive Coaching clients are those that are natural evolvers. Those who are willing to do the work necessary to be the best leader they can be, so they can in turn support the creation of the most inspirational companies.

    Areas of expertise in coaching:
    • Core Values as a mechanism to drive clarity in decision making
    • Co-Founder dynamics
    • Scaling up a team & organizational structure
    • Leading when you deal with anxiety
    • Women Executives & Founders (but I love working with men too)

    • Transition Coaching
    • Integration of core values/culture into operations, processes and systems, especially in the realm of People Operations

    Here's a list of some clients I've worked with in my various career incarnations: Slack, FabFitFun, Hallmark Labs, Manufactured.net, Boxfox, BeachBody, NBC/Universal, Oblong Industries, Warner Bros, Evite, Riot Games, HUM Nutrition, CBRE, TechStyle, Califia Farms, BeautyCounter, Dave.com, Evolve Media, Cast & Crew, Heal.com, DirecTV and many others


    Here's an article about me that gives more insight about who I am.... http://voyagela.com/interview/meet-janine-davis-evolution-culver-city/

  • What Drives Me?

    Values & Passions


    Values - what's at my core?

    • Golden rule
    • Level the playing field
    • Personal freedom & choice
    • Practice what you preach
    • Do what you say you're going to do
    • Be real, honest, trusting and trustworthy
    • Your way is your way, not the way

    Passions - what sparks me?

    • Natural curiosity about people
    • Wit - the dryer, the better
    • Unique thinkers and unique thoughts
    • The Ocean
    • Words
    • Connecting
    • Music
    • Helping others to find their creativity, passion and purpose
    • Creatures (especially dogs, dolphins and butterflies - land, sea, air)
    Transformational Values - what informs my approach to coaching?
    • Understanding what makes us who we are puts us in a position of choice about our actions and reactions
    • Sustainable change comes from making foundational shifts in the belief systems underlying our current actions and results
    • Aligning our actions with our core values is essential for fulfillment on all levels - individual, relationships and system-wide
    • Leaders are more effective when they integrate their personal and professional identifies. We are humans at home. We are humans at work
    • Leadership is a muscle which gets stronger as you consciously build your skills
  • The Imperative for Culture & Leadership Coaching

    The Head Reason: There are copious articles, studies and models proving the efficacy and impact of Leadership and Culture Coaching. Employee engagement, which is a direct result of strong leadership and a strong culture, is critical to an organization’s long-term financial success. Without those two things, you might see quarterly spikes in financial returns, but over the long haul, you’ll see high turnover, low productivity and decreased profits. Here are some studies to back that up:



    The Heart Reason: Most of us spend the bulk of our time at work. Leaders have the unique ability and privilege to model evolutionary self-awareness, which can impact their entire system of stakeholders. Your role as a leader is to create a culture which supports those stakeholders in thriving, and you do this by developing your self-awareness, walking the talk, and providing compassionate and meaningful feedback. This will allow each stakeholder to shine in their own way, for the good of the overall system. Your stakeholders, in turn, raise the overall consciousness of our species, to bring it into better balance. As our world wrestles with volatility of the disconnect between consciousness and technical capabilities, inner and outer balance is more necessary than ever. Here are a couple of articles on the heart side of coaching impact.



  • Case Studies

    Here are a few recent coaching engagements I've done...

    Culture Engagement

    I did a fairly comprehensive culture engagement with a B2C subscription model eCommerce company. They were at $11M in revenue, just got their first institutional round, and were about to scale rapidly. I worked with the team on these various project phases. Phase 1 was defining the culture - what core values drove the company? Phase 2 was integrating those values into the candidate experience during recruitment. Phase 3 was a workshop focused on teaching the crew how to interview for culture fit. Phase 4 was further integration of their culture into the onboarding process.

    Executive Coaching

    I did one -on-one Executive Coaching for the Chief People Person at a Foundry-funded tech startup,. This particular client had very strong success in her role and was trusted by the other executives. However, she was feeling a bit flat in her career, and had specific coaching goals surrounding increasing her impact and increasing her scope of influence. She was able to identify what was holding her back from her target, and modify the underlying belief, thus allowing her to reach her goal.

    VC Firm Portfolio Workshop

    I co-led a Content/Interactive workshop for a VC firm's entire portfolio of Founders at their annual offsite. The program covered the importance of both Leadership and Culture within startups. Each Founder was able to explore and experience some simple steps to create and integrate their culture, as well as getting a sense of the power of Leadership coaching, and its effect on employee engagement and the bottom line.

    Organizational Analysis

    For a rapidly scaling startup in the Health & Wellness space, I played a key role in the analysis and recommendations surrounding their Organization in the specific categories of Structure, Culture and Talent. This project included the identification of areas for improvement, as well as both quick wins and longer term approaches to effecting change.

  • Team

    Janine Davis

    Executive & Culture Coach

    Janine is an Executive Coach, her third and final career. She started off in Engineering, as a tech consultant with Accenture, went on to lead all technology for the North American offices of a global advertising agency, TBWA Chiat/Day, and then led all non-legacy engineering efforts at DirecTV. Next up, she founded and exited a tech & product recruiting agency focused on So Cal startups. As her career progressed, she started to coach and mentor Founders & Executives, and found that to be her reason for being on our fine planet. She is now a Hudson-certified Executive Coach, a certified EQ Mentor, ICF-ACC certified, as well as being trained by and a Partner with Evolution.

    She sits on the board of Women Founders Network and Target Zero, and has taught entrepreneurism to incarcerated individuals. She’s also a mentor for Techstars LA and Stubbs Alderton’s Precellerator. Finally, she’s the Co-Founder of Women in the Tech Part of Tech, a group of female execs in the tech & product sides of startups, with a mission to increase our voice and mentor the next generation of female technology execs.

    She's a connector, in every sense of the word, including her favorite way: connecting deeply with other humans. Strong believer in the golden rule. Hater of beets.


    Areas of expertise in coaching:

    • Core Values as a mechanism to drive clarity in decision making
    • Co-Founder dynamics
    • Scaling up a team & organizational structure
    • Leading when you deal with anxiety
    • Women Executives & Founders (but I love working with men too :)
    • Integration of core values/culture into operations, processes and systems, especially in the realm of People Operations


    List of clients she’s worked with in her various career incarnations: Riot Games, BeachBody, NBC/Universal, Oblong Industries, Warner Bros, Evite, HUM Nutrition, The Apparel Network, Avisare, CBRE, TechStyle, Califia Farms, BeautyCounter, Dave.com, Evolve Media, Cast & Crew, Heal.com, DirecTV and many others.






      Lorai Harris Jones

      Director of Operations

      Lorai Harris Jones has over 13 years of Operations experience in the Human Capital Industry. She has helped support large scale, national client relationships as well as remote workforces. She’s managed various administrative transitions and successfully maintained efficiency in all aspects of day-to-day operations. Lorai prides herself on putting 110% into everything that she does. She has a knack for solving problems and handling situations in a way that that exemplifies excellent customer service. Client satisfaction is her key driver and number one priority, and she has had countless accolades and compliments to that effect.


      Lorai was born in Boston, but raised in Los Angeles. She has a B.S. in Sociology, and has always been keenly interested in helping non-profit causes. She is very passionate about joining forces with organizations whose primary focus is animal welfare, child sex trafficking, victims and families of domestic violence, and advocating for the rights and protection of the elderly, specifically in nursing and convalescent homes

      Lorai loves interacting with people, watching episodes of Little House on the Prairie and spending time with family and friends. (* Yes, you read correctly, Little House on the Prairie!)


      Lorai supports Elemental by keeping our Founder's life in order & our clients happy!


      • Speaking Engagements

        Presentations, Panels, Workshops, Facilitations

        Crosscut Ventures - Founders Dinner

        2019 - Audience of 30

        Facilitated dinner conversation with portfolio founders on the topic of founder story, purpose, shadow and self-awareness.

        LA CTO Forum - Engineering Culture

        2019 - Audience of 80

        Led a presentation and workshop on creating an Engineering Culture within the context of overall company culture, with a focus on increasing retention, productivity and employee engagement.

        Techstars LA - Hiring & Culture

        2018 - Audience of 30

        Led a full cohort through a presentation and workshop on hiring, culture, diversity, and how to build a team mindfully.

        Women Founders Network - Startup Bootcamp: Hiring, People Ops & Culture

        2018 - Audience of 100

        Sat on a 2-person panel, targeted at startup founders, on the topics of hiring, culture, legal pitfalls to avoid and other people ops topics.

        SAM Precellerator - Leadership & Culture 101

        2018 - Audience of 50

        Presented on the fundamentals of Leadership and Culture, including some interactive components to facilitate the audience's integration of the content provided.

        LA Cleantech Incubator - Imposter Syndrome

        2018 - Audience of 80

        Sat on a 4-person panel on the topic of Imposter Syndrome, targeted towards women in tech.

        LMU POWER - Empowerment

        2018 - Audience of 100

        Facilitated break out group on the topic of empowerment.

        The United State of Women - Mentor

        2017 - Individual Mentor Sessions

        Served as a Mentor, providing 1:1 coaching to founders.

        Prelude Ventures - Leadership & Culture Fundamentals

        2017 - Audience of 50

        As part of their portfolio-wide retreat, presented and facilitated an interactive sessions on the fundamentals of Leadership and Culture.

        Broadscircle - Getting to the C-Suite

        2015 - Audience of 180

        Sat on a 4-person panel discussing strategies for women to rise in the ranks to the C-suite.

        U.C. Santa Barbara - Personal Branding and Purpose

        2015 - Audience of 50

        Guest Lecturer in the College of Engineering’s Technology Management program, on the topic of personal branding and purpose for a course focused on entrepreneurism and innovation in tech.